{ stvn. says so }

Advertising & Design & What I Like About It.

Embrace The Ordinary Day.

Hey ya’ll, sorry its been so long (like I’m apologizing to a large crowd of people who knew I was gone. #GetReal) Needless to say, its been a trying last couple of months. I’ve been at a job for over 6 months now that I had not planned on staying at for more than 3. My never-ending job hunt to break into the advertising world seemed to be getting more difficult as time went on. To say the least, I was in a rut. My mom was gracious enough to give me the kind words “Steve-o, you’ve hit bottom, the only direction for you is up”… Thanks mom haha.

It’s tough to come home after an 8 hour day from a job that is very less than ideal only to try and scrap from the bottom of the barrel for ANY left over energy you haven’t wasted on the day. It’s also extremely easy to come home after an 8 hour day and do absolutely nothing other than eat and wither away on your bed. Although, if I’m lucky enough to find some of that good go get’er attitude, I use it to update my portfolio and get the ball rolling for my next chapter in life, which seems to be heading in the direction of Boston… Ideally. I love Saratoga, and someday down the road I’d love to raise a family here, but right now its not the spot for a twenty something aspiring designer, looking to break out and find some change.

Change. Thats something that never settles well with me. I take it harder than most, but in the end it always seems to work out. I’m learning to step back when my anxiety takes over and realize exactly that… Everything will work out. I try to remember that there is always somebody who has it worse than you do. Despite my moms earlier comment, she did have a good one last week. “Embrace The Ordinary Day.” Such a simple thought, but so deep and true at the same time.

For the sake of keeping it short, that phrase has given me a “Stop and Smell The Flowers” philosophy. That doesn’t mean I’ve given up on the job search, but rather, know that things will work out in the end and in the meantime, just enjoy the ride… If you think that’s cliché, then it must be true, otherwise how did they become a cliché in the first place? Thanks for that thought George.

This post was very therapeutic, thanks for listening… I hope my next entry to be more along the lines of fun, interesting advertising/design schtuff. I’ve had a lot brewing in my absence and can’t wait to share it with you guys. Until Next Time, Remember To Embrace The Ordinary Day And, As Always….

Be Good

stvn.

Always love a good beer commercial. This one holds a bias place in my heart though, due to an epic weekend I had with some friends recently. The nights consisted of a pricy bottle of tequila, a thirty, some Bloody’s in the AM and classic dive bar session the following night. We blasted this song (Golden Age by The Asteroid Galaxy Tour) being played in this commercial and probably killed it since along with a number of other epic Dub-Step tunes. Never-The-Less this commercial was really entertaining to me. Although it kind of hints at Dos Equis ‘Most Interesting Man’ or at least the most interesting man at the party in this case.

Enjoy!

My Favorite Commercial of the Season

It’s 10:30am and I’m sitting here in a friends apartment after an aggressive night of Downtown Montréal. Needless to say everyone is sleeping for good reason, and I should be too. Unfortunately this new job of mine that has me up at 6am everyday has got my body thinking that 9:30 is considered sleeping in these days. So I thought this would be a good time to do a quick entry.

I always enjoy a good commercial. The E-Trade Baby, Apple 1984, The Budweiser Whaaazaaap Campaign etc. Recently I have been really intrigued with how intense Insurance Companies have been getting with their advertising in commercials. Have you noticed the serious competition between Geico, All-State, and Progressive? All handling it a different way. Of course I enjoy the “Could switching to Geico really save you 15% or more on Car Insurance?” Campaign… The Little Piggy is my favorite hands down http://www.youtube.com/watch?v=8F_G2zp-opg .

This  isn’t my FAVORITE although it is close. My favorite of the season is actually a Chef Boyardee Commercial Involving a “Blankey” that comes alive in a very comical manner. Kudos to all the makers of this commercial. From the concept right down to the actors, they nailed it. The voice is PERFET for the blanket and all the kids are extremely well played. From the blank look the boy gives, to the embarrassment on Bridgette’s face. Chef Boyardee did do some others to build on this campaign, but they don’t even come close to matching this one. So grab a good laugh, I hope you enjoy it as much as I do… Now who wants to snuggle?

Be Good.

stvn.